Privacy policy

Last updated: August 28, 2025

At TROU, your privacy is very important to us. This policy outlines how we collect, use, and protect your personal information.

Trou UAE operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Trou UAE is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When you purchase from our store, we collect personal information you provide such as:

  • Name
  • Email
  • Delivery address
  • Phone number
  • Order details

In addition, when we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including information you include when sending a customer support inquiry.
  • Device information including details about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, such as how and when you navigate or use the Services.

Payment Security

We do not store or have access to your credit/debit card details. All payments are securely processed by trusted third-party payment gateways.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, remember preferences, analyze site traffic, and deliver personalized content. You may adjust your cookie settings in your browser at any time.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. Including processing your payments, fulfilling your orders, managing your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and creating a customized shopping experience such as recommending products based on your activity.
  • Marketing and Advertising. Sending promotional communications by email, SMS, or postal mail, and showing you online ads for products or services on our Services or other websites.
  • Security and Fraud Prevention. Authenticating your account, providing a secure payment and shopping experience, detecting or investigating possible fraudulent or malicious activity, and protecting public safety.
  • Communicating with You. Providing customer support, responding to your requests, and maintaining our business relationship with you.
  • Legal Reasons. Complying with applicable law, responding to lawful requests, handling litigation, or enforcing our policies.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

  • With Shopify, vendors, and third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertising. For example, Shopify may support personalized advertising based on your online activity with different merchants and websites.
  • With third-party logistics providers for delivery purposes. We ensure they comply with strict privacy standards.
  • When you consent to disclosure of certain information, such as shipping partners or social media integrations.
  • With our affiliates or within our corporate group.
  • In connection with a business transaction (e.g. merger or bankruptcy), to comply with legal obligations, or to enforce our terms and protect our rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit may be transmitted to Shopify and other third parties located outside your country. Shopify may use personal information collected from your interactions with our Store and other merchants to provide enhanced features. In these cases, Shopify is responsible for processing such data. To learn more, see the Shopify Consumer Privacy Policy or exercise rights at the Shopify Privacy Portal.

Third Party Websites and Links

The Services may link to websites or platforms operated by third parties. We are not responsible for the privacy or security of such sites. Information you provide in public or semi-public venues (including social media platforms) may also be viewable by other users. Our inclusion of such links does not imply endorsement of the content or operators of those platforms.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided personal information, you may contact us to request deletion. As of this Policy’s Effective Date, we do not knowingly “sell” or “share” personal information of individuals under 16 years old.

Security and Retention of Your Information

While we apply reasonable safeguards, no security system is perfect, and we cannot guarantee "perfect security." Information sent to us may not be secure while in transit. Please avoid unsecure channels for transmitting sensitive data.

We retain your personal information only as long as necessary to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce our policies.

Your Rights and Choices

Depending on your location, you may have some or all of these rights:

  • Right to Access / Know. Request access to personal information we hold about you.
  • Right to Delete. Request deletion of your personal information.
  • Right to Correct. Request correction of inaccurate information.
  • Right of Portability. Request a copy of your personal information or transfer to a third party.
  • Managing Communication Preferences. Opt out of promotional emails at any time. We may still send non-promotional messages (e.g. about your orders).

You may exercise these rights on the Services or by contacting us using the details below. We will not discriminate against you for exercising your rights. We may verify your identity before processing requests, and in some cases require authorization for an agent to act on your behalf. To learn more about how Shopify processes data, visit Shopify Privacy Portal.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on your location, you may also have the right to escalate complaints to your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside your country of residence. For transfers out of the EEA or UK, we rely on recognized mechanisms such as the European Commission’s Standard Contractual Clauses or UK equivalents, unless transferring to a country deemed to provide adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in practices, operational requirements, or legal obligations. We will update the "Last updated" date and provide notice where legally required.

Contact

Should you have questions about this Privacy Policy, or wish to exercise your rights, please email us at trou.uae@gmail.com or contact us at Al Dhait South, Ras Al-Khaimah, RK, AE.